Friday, February 15, 2013


Have you guys heard of soleRebels? The founder of this company, Bethlehem Tilahun Alemu was featured on Forbes 2012 Women to Watch list for the World's Most Powerful Women article, which is where I first discovered them. Founded in 2004, the intention was to bring jobs to her community. The shoes are all made from local and many recycled products, including organic textiles and car tires. Bethlehem says, "We selected shoes because we saw that footwear was an excellent platform to begin to share many of the indigenous eco-sensible craft heritages and artisan talents that we have here in Ethiopia with the world." Isn't that what fair trade is all about, people? Providing a better life for communities by utilizing local products and harnessing local talent to be marketed to the masses.

Although I haven't owned a pair (yet), I'm loving some of these.

tooTOO turQQed

tooTOO elite purple

RIFF eternal leather
My husband even found a few pairs in the lace up section that he liked. That is saying something, because this guy is picky about his shoes.

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